Does Your High-Quality Department Store Have a Low-Quality Smell?

9/29/2017 (Permalink)

Don't let lingering smells chase your customers away!

Are you chasing away shoppers with the bad smell of your store? High-quality department stores are known for their classy appeal. From the outside, they look appealing urging those passing by to walk in for some retail therapy. But do you know how your store smells?

The Importance of Good Smelling Stores

If you run department store, you know that keeping your margins up is non-negotiable. There are many ways that retailers have influenced shoppers to make purchases and playing on their sense of smell is one of them.

A study by the American Journal of Business indicates that certain scents in a retail environment help shoppers reduce their anxiety levels while in a crowded store space. Supermarkets regularly deploy in-store delis where the aroma of food triggers hunger pangs in the customers, driving impulse food purchases and foot traffic.

If smell positively impacts customer behavior, then it goes without saying that the reverse is true. If your store has a dank smell, it will repel shoppers and cut on your sales. A good example is this Apple store that had a lot of body odor smell and was driving customers away. Deodorization is, therefore, an important part of the sales strategy for any department store looking to maintain high brand standards and increase turnover.

Odor Removal

If you want to eliminate any bad smells from your store you need to engage a top-quality professional. At SERVPRO of Belle Meade, we seek to provide impeccable deodorization services to Nashville stores and businesses, homes, construction workers and others who require the service.

Identifying the source of the odor is the first step and doubles up as also being the trickiest part of the process as well. Our professionals are skilled in odor detection through training gained via IICRC technical classes and therefore will not be looking to mask your bad store smell but to eliminate it.

Bad smells inside your store affect not only your customers but also the staff. Productivity suffers when your employees can’t work more efficiently because they have to keep stepping out for fresh air or find other ways to combat the odor. We are not satisfied with only removing your bad odor, but we go one step further to identify the conditions that cause it saving you the time, lost income and staff-hours due to odors. Get in touch with us today to kick that odor out once and for all!